Setup Checklist

This checklist outlines all of the steps that you’ll take as you start selling with us. 

You might find it helpful to print this checklist or to download it as a PDF so that you can refer to it as you set up and update your new online store.

On this page

1. First steps

2. Getting started

3. Payments

4. Optimize your store

5. Launch your store

6. Add sales channels

7. Attract customers

8. Track your progress

1. First steps

There’s only one thing you need to do to start selling. Add a product.

Add a product

Click on Store > Preview in the left navigation on your dashboard to see your new product in your online store. 

Your domain

When you register for a free 14-day trial with us, you are given your own unique subdomain

If you plan to add a custom domain, you can work on your store under this subdomain until you are ready to go live.

2. Getting started

Now that you understand the basics, let’s make sure that you can sell where you are.

What countries do you operate in?

Your 14-day free trial is a good time to try out all the features. You’ll want to choose a plan at the end of your free trial, so it’s smart to try everything now.

Plans and Pricing

3. Payments

We recommend adding Selz Pay for credit card processing. You can also add PayPal as an extra option for your customers. 

Click the links below to start using these two payment gateways.

Getting approved to sell with Selz Pay

Taking PayPal payments

We also make it simple to get paid no matter what payment gateways you use. 

Getting paid

4. Optimize your store

Adding products to our ecommerce platform is simple. Building a great online store takes a bit more time. 

To help, we’ve created this step-by-step list to optimize your online store.

Customize your store 

We allow you to add pages, products, blog posts, images, text, videos, and more to your online store. To customize your online store: 

  • Install a theme. Try a few different themes to see which one is best for your online store. 
  • Customize your store by adding videos, text, and photographs using content blocks in the store builder.

Developers can check out more advanced articles here for more customization.

These articles will help with set-up for specific products.

Physical products FAQ

Digital products FAQ

Services FAQ

Prohibited businesses and activities

Optimize store settings for your business

Explore the settings tab in your dashboard to make adjustments to email receipts, invoices, taxes and more!

Test your online store

Place a few test orders on your site with your connected payment gateway to make sure everything works. 

5. Customize your domain and launch your store

Adding a domain is an important step if you are moving from an existing website or building your brand. 

Setting up a custom domain

When your online store is ready, share your custom domain or unique domain. Your online store is live! 

6. Add sales channels

Extra sales channels give you more places your customers can find you and purchase your products online.

Sell with Facebook

Sell with Buy Buttons

Sell on WordPress

Sell with Instagram Shopping

7. Attract customers

Help shoppers find your online store by promoting in a way that’s right for your business.

Sell with Google Shopping Ads

SEO optimize your online store

Add a free blog

Offer a discount

Marketing tips

Add apps and integrations

Apps and direct integrations can save you time by automating shipping labels, email newsletters, notifications and more. 

Add an app

8. Track your progress

Analytics is an essential part of any business. 

Setting up Google Analytics

More questions? You may send an email to our support team at

Still need help? Contact Us Contact Us