Setting up Google Analytics

Google Analytics is one of the most powerful free analytics tools available. Its insights can be used to find new customers and increase conversions.

As well as the business reporting in your dashboard, we also integrate with Google Analytics so that you can gain deeper insight into how your marketing efforts are performing.

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Why use Google Analytics for your store

You can use Google Analytics to start measuring the number of visitors to your online store, product views, or to see the sources of traffic and customers to your store.

Using the ecommerce reports in Google Analytics means you can get a better understanding of what’s driving business growth, and answers questions like:

  • Which products are selling well?
  • How well do your products convert into sales?
  • What is your average order value? 
  • How many items per order are customers buying? If low, you might benefit from offering quantity discounts, or by offering free shipping.

What can Google Analytics track?

When you sell an item on your online store, the following ecommerce information is passed to your Google Analytics:

  • OrderID
  • Total Price
  • Currency
  • Product Name
  • Unit Price
  • Shipping
  • Quantity

Ecommerce reporting

You can now use ecommerce reporting within Google Analytics in two ways.

Ecommerce data

First, use the ecommerce data to look at conversions for reporting in Audience, Acquisition, and Behavior. 

You can use the ecommerce data in other Google Analytics reports to find out such key things like which sources of traffic bring the most valuable customers, or the ROI on any paid campaigns you run.

Conversion / Ecommerce reporting

You can also use the Conversion / Ecommerce Reporting section to understand more about your business in terms of measuring orders, revenue and sales conversion for different products. 

The ecommerce reports in Google Analytics are useful for getting a deeper understanding of your total sales, individual product sales, conversion rate and average order value.

The ecommerce reports in Google Analytics cover:

  • Overview:  A scorecard showing the overall sales conversion rate, the number of transactions, value sold, average order value, items sold
  • Product Performance: Shows which products are bought, the quantity, and the value
  • Sales Performance: Shows sales by either order or by date
  • Transactions: Shows the price, shipping, and quantity information for each order
  • Time to purchase: Shows the number of days and sessions it takes to purchase

For more information on using Ecommerce reports in Google Analytics

How to add Google Analytics to your online store

To start using Google Analytics all you need to do is plug your Google Analytics ID into the platform.

Follow the step by step instructions below to get started. 

How to enable ecommerce in Google Analytics

To start using the ecommerce reports in Google Analytics you first need to enable it in Google Analytics.

  1. Create a new profile account in Google Analytics using your unique store URL
  2. Log into your Google Analytics account
  3. Click on Admin in the menu bar at the top of the screen in Analytics
  4. Select Account, Property, and View
  5. Click Ecommerce Settings
  6. In the Ecommerce Setting section, click the toggle so it says ON under Enable Ecommerce
  7. Click Submit

How to add Google Analytics to your online store

  1. Find your tracking code under the Tracking Info tab in Google Analytics (It should start “UA…”)
  2. Copy your tracking ID
  3. Log in to your account
  4. From the dashboard, go to Settings > Analytics & Ads 
  5. Paste the code in the Google Analytics field 
  6. Click Save

You can now use Google Analytics for your reporting (allow 24 hours for Google to start collecting the data)

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