Selling on Facebook

When you connect your online store to the new Facebook Shop, Facebook creates a mobile-friendly section on your Facebook business page that displays your products. The Facebook Shop can be viewed on desktop, mobile, tablets as well as the Facebook app. 

Once added, we will automatically sync all of your product information to keep your product inventory up to date without any additional effort from you! 

All orders from Facebook are still managed from your dashboard.

On this page

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Getting Started with the Facebook Shop app

To begin selling your products on Facebook, you will need to make sure of the following:

When you have made sure of the above, move on to the next steps to connect your Facebook shop.

Connecting your online store to Facebook

If you already have an existing Shop section on your Facebook business page, the products there will be deleted and replaced with the new products in your online store. So make sure you are happy to remove those items before proceeding.

1. Go to your dashboard and click Facebook from the left navigation

2. Click Connect to be taken to the Facebook Ads Extension modal

3. Click Next to select your Facebook business page from the dropdown or click Create a Page to make a brand new business page

The page you select here will also be the page that represents your business if you plan on using Facebook ads. Be sure that you are logged in to the Facebook account that manages your business page

4. Choose your Facebook pixel on the following page. If you haven't created a pixel for this account, there will be an option to accept a generated pixel at this stage. 

5. Click Next. Now, you can decide if you want to display your entire shop or if you simply want to create a catalog of products that you can feature in Facebook ads

If you decide to turn the Page Shop off, the Facebook shop will be created and all products will be synced to the Catalog but no collections/product sets will be made

6. Click Finish to begin importing your products to Facebook. Shops and products are usually reviewed by Facebook within 24 hours.7. Once your products have been added to the Shop section of your Facebook Business page, they will be sent to Facebook for review. You can always check their review status under the Pending review tab. 

The review process can take up to 24 hours to complete, but you will begin to see your products on Facebook within 1-2 hours. If Facebook rejects one of your products, you can appeal this decision.

You can send test traffic to your Facebook pixel on the final set-up page and then create an ad when your products have been approved.

Important! Video previews on any of your products will not be supported by Facebook Shop.

Facebook Ads & Catalogs

You will need a Facebook ad account to promote items from your catalog across Facebook, Instagram, Messenger and Audience Network. Create an ad account now.

What is a catalog? 

A catalog contains info for all products that you would like to advertise in your Facebook ads. You can use a catalog with multiple Facebook ad types and formats, including dynamic ads and the collection ad format


  • Keep track of all of your products and use them seamlessly with your ads in one place
  • Create targeted ads to customers who have already shown interest in your business through dynamic ads
  • Share your product inventory to people on mobile devices through collection ads
  • What is a product set?

    A product set is a grouping of related products in a catalog. With product sets, you have more control over the specific items in your catalog that show up in your ads. One catalog can have many different product sets. Learn more about setting up a product set.

    Getting Started with Catalogs

    When you add products to your online store, they will be added to your existing catalog on Facebook. 

    You'll be able to group them into product sets for more control over what appears in your ads and the pixel on your site will help show the right products to people who want to buy them. 

    Locate your product catalog by clicking here and then check out Facebook's article for help along the way. Since you have added your products using our direct integration, you will not be required to provide an additional data feed or to add any products manually.

    Updating your Facebook Shop

    If you need to edit your settings, update your connection or remove your Facebook shop, you can do so by clicking Facebook from your dashboard. 

    Now you can click Update to change your settings, or click Disconnect to remove the connection.

    Share posts

    You can also sell on Facebook using a shared post that appears on your timeline. 

    Please note that products can be automatically shared on your Facebook Business page and not your personal Facebook account.

    Set this up by going to  Settings > Sharing. From there, choose Facebook, Twitter, and/or Pinterest, and connect your accounts.

    Start selling on Facebook today with a free trial!

    Still need help? Contact Us Contact Us